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Marketing Students

Marketing Major

Marian provides the knowledge and hands-on experience to help you turn innovative ideas into effective marketing strategies. 

Why you should choose a Major in Marketing 

Marian’s marketing program blends classroom learning with real-world experience. You’ll work on marketing campaigns, pitch ideas, and analyze data—gaining the kind of experience that sets you apart in internships, interviews, and your first job. 

  • American Marketing Association (AMA): Marian’s AMA chapter is the 2025 International Chapter of the Year. AMA is a professional association where you can explore marketing with the Indianapolis community and enjoy social events with fellow Marian students. 
  • Nationally Ranked Sales Program and Digital Sales Lab: Marian was named a Top University for Sales Education in 2025 by the Sales Education Foundation. 
  • Exceptional Career Outcomes: Our marketing students enjoy a 100 percent placement rate and are highly desired working for companies such as: ADP, Amazon, Cummins, Carrier, DemandJump, Direct Xpress Logistics, Disney, Eli Lilly, Fastenal, James Marketing Consultants, Jr. Golf Tour Management, KPMG, Lead Forensics, Lev, Penske Logistics, Orr Fellowship, Roche Diagnostics, Salesforce, and Stitch. 
  • Cisco Systems: Learn digital marketing strategies from our Cisco state-of-the-art digital classroom. Our Cisco partnership also presents internships and full-time placement opportunities. 
  • Alpha Mu Alpha is a national honor society that recognizes scholastic excellence in marketing and sales, including our award-winning student-run advertising agency Momentum. 

Back-to-Back National Team Selling Sales Competition Champions 

Marian University competed against 23 other universities at the 2024 National Team Selling Competition. The Business School’s presentation team of Adam Heitz '25, Devin Sanders '25, Makayla Spangler '25,and Owen Pittman '25, won the competition, bringing home a first-place trophy and $3,000 besting the University of Baylor, Penn State University, and the University of Richmond.  

How is our Marketing program distinctive?

What you’ll learn

The 128-credit marketing degree includes general education, our business core, and required and elective courses in the marketing major. 

Courses for the marketing major include required and elective courses like:

Careers in marketing

With a versatile marketing degree from Marian, you can work in almost any industry—from banking and healthcare to sports, tech, and entertainment. Our hands-on curriculum covers the latest marketing trends, including analytics, strategy, selling, consumer behavior, and ethical marketing.  

The average starting salary is $63,454. 

Career paths include: 

  • Brand/product manager 
  • Marketing communications coordinator 
  • Marketing analytics specialist 
  • Market researcher 
  • SEO/SEM specialist 
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Customize your degree with specializations

Most marketing majors enhance their degree with a double-major, minor, or specialization to boost career opportunities. Specializations include:  

  • Business in Sports 
  • Digital Marketing 
  • Professional Selling  
  • Business Analytics 
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