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Marketing Students

Marketing Major

Learn how to create, communicate, and deliver value in the marketplace

Marian provides the knowledge and hands-on experience to help you turn innovative ideas into effective marketing strategies.

Why you should choose a major in Marketing 

Marian’s marketing program blends classroom learning with real-world experience. You’ll work on marketing campaigns, pitch ideas, and analyze data—gaining the kind of experience that sets you apart in internships, interviews, and your career. 

  • Versatile career options: Marketing skills are in demand in nearly every industry, opening doors to roles in digital marketing, sales, analytics, and branding.
  • Creativity and strategy: Marketing combines creative thinking with data-driven decision-making, appealing to students who enjoy both creative storytelling and problem-solving.
  • Hands-on, real-world experience: Marketing majors typically work on campaigns, projects, and presentations that mirror real business challenges and help build strong portfolios.
  • Strong communication and leadership skills: Coursework and collaborative projects strengthen written, verbal, and interpersonal skills that employers value across all professions.
  • Opportunities beyond the classroom: Professional organizations, competitions, internships, and networking experiences help students gain industry exposure and career-ready confidence.
  • Career flexibility and growth: Marketing majors can pivot between industries and roles throughout their careers, making the degree adaptable to changing interests and market trends.

Exceptional Career Outcomes

Our marketing students enjoy a 100 percent placement rate and are highly desired working for companies such as:

  • ADP
  • Amazon
  • Cummins
  • Carrier
  • DemandJump
  • Direct Xpress Logistics
  • Disney
  • Eli Lilly
  • Fastenal
  • James Marketing Consultants
  • Jr. Golf Tour Management
  • KPMG
  • Lead Forensics
  • Lev
  • Penske Logistics
  • Orr Fellowship
  • Roche Diagnostics
  • Salesforce
  • Stitch

How Marian's marketing major is distinctive

  • American Marketing Association (AMA): Marian’s AMA chapter is the 2025 International Chapter of the Year. AMA is a professional association where you can explore marketing with the Indianapolis community and enjoy social events with fellow Marian students. 
  • Nationally Ranked Sales Program and Digital Sales Lab: Marian was named a Top University for Sales Education in 2025 by the Sales Education Foundation. 
  • Cisco Systems: Learn digital marketing strategies from our Cisco state-of-the-art digital classroom. Our Cisco partnership also presents internships and full-time placement opportunities. 
  • Alpha Mu Alpha is a national honor society that recognizes scholastic excellence in marketing and sales, including our award-winning student-run advertising agency Momentum.

National Recognition

What you’ll learn

The 128-credit marketing degree includes general education, business core courses, and electives. Courses for the marketing major include required and elective courses like:

Careers in marketing

With a versatile marketing degree from Marian, you can work in almost any industry—from banking and healthcare to sports, tech, and entertainment. The hands-on curriculum covers the latest marketing trends, including analytics, strategy, selling, consumer behavior, and ethical marketing.  

Career paths include: 

  • Brand/product manager 
  • Marketing communications coordinator 
  • Marketing analytics specialist 
  • Market researcher 
  • SEO/SEM specialist 
Mariana Davis
“My time at Marian University has shaped who I am as a future marketer. The marketing courses here didn’t just teach me concepts; they challenged me to step outside my comfort zone and apply what I was learning to real situations. These experiences have helped me build confidence and understand how classroom learning translates directly into the marketing industry.”  
Mariana Davis
Marketing major

Customize your degree with specializations

Most marketing majors enhance their degree with a double-major, minor, or specialization to boost career opportunities. Specializations include:  

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Frequently Asked Questions