Marketing is a creative, exciting, challenging, and fast-paced process whose goal is to successfully promote and sell products, good, and services. In its simplest terms, marketing encompasses the many ways businesses communicate with customers about their products—including why they can meet customer needs better than a competitor.
Marketing touches everything related to the customer experience—from market research, new product development, branding and advertising, pricing strategies, the selling process, and distribution from production through the supply chain to the customer.
With a highly versatile marketing degree you’ll be able to work in nearly any industry. Marian’s experiential, learn-by-doing curriculum gives you deep knowledge and insight about the latest trends and concepts in marketing.
As a marketing major, you will explore human behavior and consumer decision-making. You’ll study marketing principles, sales management, marketing strategies, and research, including quantitative and qualitative methods as well as effective, ethical approaches to promotion and advertising.
Along the way, you’ll have plenty of opportunities to apply what you’ve learned outside the classroom, like:
You’ll be encouraged to join Alpha Delta Sigma, a national honor society sponsored by the American Advertising Federation (AAF) recognizing scholastic excellence, as well as other student clubs and organizations, including our award-winning student-run advertising agency Momentum.
In 2017, 100 percent of the Byrum School’s marketing majors were fully employed with professional jobs within six months or less of graduation.
The 128-credit marketing degree includes general education, business core, and required and elective courses in the marketing major.
Marian’s general education courses enable you to build the strong critical thinking and other skills that employers want. You’ll complete courses in subjects like reasoning, individual and social understanding, and cultural awareness.
The Byrum School’s core business courses provide you with significant business experiences or SBEs. In these courses, you’ll learn business by doing business, like putting together business plans and completing both quantitative and comprehensive analyses of businesses.
Courses for the marketing major include required and elective courses like:
You’ll also complete at least one internship, although some marketing majors complete two or more internships before they graduate.
For complete details about the curriculum and degree requirements, review our Undergraduate Course Catalog or download our four-year plan of study and checklist.
Sample four-year plan and checklist
Marian offers other academic options that can make you an even more attractive marketing job candidate upon graduation.
According to Forbes, the North American sports market is expected to reach $73.5 billion by 2019. If you want to work in sports marketing or event management, pair your major in marketing with a concentration in the business of sports. Because Indianapolis is a hub for professional and amateur sports, you will have access to internships at places like the Indianapolis Motor Speedway, Lucas Oil Stadium, NCAA headquarters, and Bankers Life Fieldhouse, among others.
Excellent written and verbal communication skills are essential for anyone who works in marketing, including advertising managers, content marketers, social media marketing, and sales and promotions. Adding a concentration in integrated marketing communications or a minor in communication to your marketing major are powerful combinations.
Students who want to work in market research can add a concentration in management information systems and get involved in industry research projects through the Byrum School's Center for Business Research.
Do you want to work in global marketing? Earning a minor in global studies or cross-cultural communications are good options. Consider this 2017 blog post titled “The Top 10 High-Demand Business Languages.”
To work on the creative side of marketing, you may add a minor or concentration in one of these subjects to your plan of study:
For careers in healthcare marketing, consider a minor in biology, medical humanities, physical education, or public health.
Talk with your advisor about what options are right for you based on your career interests and goals.
With a marketing degree, you can pursue an array of different careers in marketing, market research, sales, advertising, social media, web, media, and other fields. Typical workplaces range from marketing and advertising agencies to nonprofit organizations, government offices, and the corporate world.
In fact, every major business sector employs marketing professionals, including:
Some of the most in-demand marketing jobs include brand/product management, marketing research, marketing automation, and content strategist, reports The Creative Group, a subsidiary of global human resource consulting firm Robert Half.
The American Marketing Association (AMA) summarized findings from The Creative Group’s 2016 salary guide. Among entry-level marketing positions requiring one to three years of experience, national average salaries were:
In contrast, average national salary ranges for the most highly compensated positions held by experienced marketing pros were:
The U.S. Department of Labor’s Bureau of Labor Statistics (BLS) notes these employment projections and median national salaries for marketing roles:
Success in the field of marketing, advertising, and digital communications requires professionals who continually learn, grow, and adopt new tools and technologies.
Many professional associations offer reduced rates for students. They also offer career information including job openings. Marketing majors at Marian are encouraged to join professional associations like:
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