Students earning a bachelor’s degree in marketing from the Byrum School of Business are immersed in the dynamic world of commerce – with careers in branding, advertising, market research, new product development, social media, selling, and supply chain management. As a Marian University Marketing major, you will enjoy a creative, exciting, and fast-paced career.
With a highly versatile marketing degree, you’ll be able to work in nearly any industry which includes banking and financial services, communications/media, consumer services, education, healthcare, hospitality and entertainment, insurance, biotechnology, manufacturing, retail, pharmaceuticals, sports, technology, and transportation.
Marian’s experiential curriculum gives you knowledge and insight into the hottest marketing trends. You’ll study analytics, marketing strategies, professional selling, consumer behavior, and ethical approaches to marketing.
Plus, 100% of our marketing majors complete at least one internship.
Average Starting Salary
National Sales Champions
National Sales Competition Champions
Marian University competed against 31 other universities at the 2020 virtual National Team Selling Competition. The Byrum School’s presentation team of Anton Berry ‘21, Sarah Spangler ‘22, and Sandra Sledge ’22, won the competition, bringing home a first-place trophy and $1,500 besting the University of Baylor, Penn State University, and the University of Richmond.
The 128-credit marketing degree includes general education, our business core, and required and elective courses in the marketing major.
Courses for the marketing major include required and elective courses like:
For complete details about the curriculum and degree requirements, review our Undergraduate Course Catalog or download our four-year plan of study and checklist.
Marian offers other academic options that can make you an even more attractive marketing job candidate.
The American Marketing Association (AMA) summarized findings from The Creative Group’s salary guide. Among entry-level marketing positions requiring one to three years of experience, national average salaries were:
|Occupation||Average low||Average high|
|Marketing communications coordinator||$43,500||$62,500|
|Marketing analytics specialist||$57,250||$77,000|
Later in your career, view average national salary ranges for experienced marketing pros:
|Workplace||Average low||Average high|
|Corporate marketing department|
|Chief marketing officer||$154,750||$245,000|
|Agency or corporate setting|
|Digital/interactive marketing manager||$88,000||$130,000|
Marketing majors at Marian are encouraged to join professional associations like:
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Notice of Nondiscrimination
Marian University does not discriminate on the basis of race, ethnicity, color, sex, gender, gender identity, sexual orientation, religion, creed, national origin, age or disabilities in the selection of administrative personnel, faculty and staff, and students.
*Placement rates are gathered from data collected from graduates within six months of graduation.
Students may make a complaint to the Indiana Commission of Higher Education.
Marian University is sponsored by the Sisters of St. Francis, Oldenburg, Indiana.
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