If you love sports but lack the athletic prowess of super-stars like Peyton Manning and Serena Williams, consider using your interest in athletics to build a great career.
The U.S. sports industry is booming. Analysts like PricewaterhouseCoopers estimate the business of sports in North America alone will reach nearly $76 billion by 2020.
Well-prepared professionals to direct team operations, manage facilities and venues, sell corporate sponsorships, coordinate ticket sales, and deliver exceptional fan experiences are just a few examples of careers in youth, amateur, college, and professional sports
College graduates who can plan, manage, budget, market, and lead sports organizations are increasingly in demand. With a major in accounting, business analytics, finance, management, or marketing AND a business in sports specialization you can (1) more narrowly define your career interests/goals and (2) be even more marketable upon graduation.
Your coursework will include explorations of sport in relation to the corporate world as well as sports marketing and operations. You’ll learn the fundamentals of leadership and motivation in sports, how to plan and manage sponsorships, developing successful athletic events, and sports law. You’ll study sport in relation to social factors like race and gender.
To complete our 12-credit business in sports specialization, you’ll complete courses such as:
You’ll have opportunities to examine case studies and complete research projects related to the business of sports, including the various professional roles in sport, from the perspectives of players, officials, coaches and athletic directors, facility managers, sporting goods manufacturers, and others.
With the knowledge and skills you’ll gain from completing our business in sports specialization, you will be well-prepared to work in a range of settings, such as:
Specific functional roles might include:
This 2016 post by WorkInSports.com finds the top nine sports jobs for non-athletes include:
*Requires a Ph.D. or doctoral degree at most colleges and universities
According to the U.S. Department of Labor’s Bureau of Labor Statistics (BLS), employment in entertainment and sports occupations is projected to grow by 10 percent through 2026, faster than the average for all occupations. The increasing popularity of sports will drive this growth.
BLS projections for examples of related jobs include:
|Occupation||Growth through 2026||Median salary (2016)|
|Pro athlete agent or business manager||7 percent||$86,560|
|Sales manager||7 percent||$117,960|
|Public relations specialist||9 percent||$58,020|
|Marketing/advertising/promotions manager||10 percent||$127,560|
|Administrative services manager||10 percent||$90,050|
|Event planner||11 percent||$47,350|
|Talent scout or coach||13 percent||$31,460|
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Marian University does not discriminate on the basis of race, ethnicity, color, sex, gender, gender identity, sexual orientation, religion, creed, national origin, age or disabilities in the selection of administrative personnel, faculty and staff, and students.
*Placement rates are gathered from data collected from graduates within six months of graduation.
Students may make a complaint to the Indiana Commission of Higher Education.
Marian University is sponsored by the Sisters of St. Francis, Oldenburg, Indiana.
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