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Office of Marketing and Communications

At Marian University, the Office of Marketing and Communications (MarCom for short) is a full-service, in-house creative agency for the campus community.

We partner with academic, administrative, athletic, executive, student service, and other units to develop creative, compelling words and visuals that tell the Marian University story. Our responsibilities include building the university’s brand, managing its reputation, and generating visibility for its people and programs.

Keeping up with new and emerging technologies is an important part of our work. We evaluate and employ the latest tools and tactics to help you reach audiences of all types and sizes.

When you need marketing communications service, contact us. We develop and implement time- and cost-effective solutions that generate results.

MarCom 101

The Office of Marketing and Communications is excited to host faculty and staff to share best practices  and tips recording video, posting on social media, and email marketing. We will share a few strategies, teach you a few skills, and you will walk away feeling empowered to develop and share exciting content. 

Our faculty and staff are Marian's strongest brand ambassadors! We look forward to collaborating  with you to feature the transformational work you  are doing every day to impact our students, our community, and our world!

MarCom 101: Video 

Who should attend?

Everyone! In our daily interactions on campus the best content is happening right in front of us - a presentation in your classroom, an experiment in the lab, student groups  hosting a meeting or event and the MarCom team wants to showcase all of it. This session will teach you how to capture footage, and strategies to use it when you are planning an event or want to share an exciting moment. 

What will you learn?

  • Best practices when recording video with your phone - horizontal or vertical? Lighting tips!
  • Tutorial on how to use the video equipment MarCom has available for you to borrow.
  • How to share your video content with MarCom and our strategy to use it in marketing projects.

MarCom 101: Social Media

Who should attend?

All admins and users of official Marian University social media accounts.

What will you learn?

  • Best practices when posting content --- importance of a high-quality image  or video! How to structure your caption.
  • Strategies for different channels - who are you reaching on Facebook vs LinkedIn? Tracking performance of your posts.
  • Update on social media policies and procedures.

MarCom 101: Email Marketing 

Who should attend?

Current users of Delivra

What will you learn?

  • Best practices in email marketing -- importance of subject lines! Thinking about above and below "the  fold."
  • Email performance and how to look at your  metrics.
  • What's new in Delivra.

 

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Notice of Nondiscrimination
Marian University does not discriminate on the basis of race, ethnicity, color, sex, gender, gender identity, sexual orientation, religion, creed, national origin, age or disabilities in the selection of administrative personnel, faculty and staff, and students.
*Placement rates are gathered from data collected from graduates within six months of graduation.

Students may make a complaint to the Indiana Commission of Higher Education.

Marian University is sponsored by the Sisters of St. Francis, Oldenburg, Indiana.

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