Pan "Jackie" Liu, Ph.D.

Biography

CV

Pan "Jackie" Liu, Ph.D. is an assistant professor of communication at Marian University in Indianapolis. He is also the faculty advisor of the Phoenix, Marian’s student news source. Before completing his Ph.D. in journalism at the University of Kansas, he earned a Master of Arts in communication and a Bachelor of Science at Pittsburg State University in communication with a broadcasting emphasis and a digital media minor, and a Bachelor of Fine Arts degree in bilingual broadcast announcing and hosting arts from Sichuan Normal University in China.

Liu's research agenda intersects health message design, especially information tailoring, with cross-cultural communication. He has researched the techniques to implement to better the design of medical leaflets for prescribed stimulants. In his research, he proposes the concept of "second-level mode tailoring," examining the effects of that while considering the role of individualistic/collectivistic culture in the communication process. He has presented scholarly works at conferences such as NCA, ICA, and AEJMC. He published articles in journals such as Journal of Health Communication, International Journal of Strategic Communication, Frontiers in Communication, and Journal of Hospitality and Tourism Insights.

Liu has a passion for teaching as he has taught courses in business writing, media writing, broadcasting, video production, media literacy, speech, and media diversity. Prior to joining academia, he worked in journalism, broadcasting/filmmaking, and the podcasting fields. When not working, Liu enjoys playing badminton, fishing, playing RTS games, and spending time with his friends and family.

Courses

• Public Speaking
• New Media and Digital Culture
• Media Production
• Theories of Media and Communication
• Student Media: Journalism
• News Reporting and Writing
• Diversity in Media
• Digital Journalism
• Communication Capstone
• Preparation for Communication Careers                                        

Research Interests

• Intercultural/Cross-cultural Communication
• Information Tailoring and Health Message Design
• Visual Communication
• Journalism and Mass Communication Education

University Service

• Member – Instructional Technology Committee
• Advisor – The Phoenix, the Marian’s student news source
• Advisor – International Student Organization

Publications

• Geana, M. V., Liu, P., Pei, J., Anderson, S., & Ramaswamy, M. (2023). "A Friendly Conversation." Developing an eHealth Intervention to Increase COVID-19 Testing and Vaccination Literacy Among Women with Criminal and Legal System Involvement. Journal of Health Communication, 1–12. Advance online publication. https://doi.org/10.1080/10810730.2023.2293094
• Geana, M., Cernusca, D., & Liu, P. (2023). Beyond the Dawn of Virtualized Learning Environments: A Comparative Study of Video and Augmented Reality Information Delivery on Student Engagement and Knowledge Retention. Journal of Computer-Assisted Learning.
• Marsh, C., Liu, P., & Abwao, M. (2023). Toward Consilience on Indirect Reciprocity: Findings from Social Psychology, Sociology, and Anthropology. International Journal of Strategic Communication 17(3), 199-212, DOI: 10.1080/1553118X.2022.2159413
• Abwao, M., Ittefaq, M., Baines, A., & Liu, P. (2021). “The disabled community is still waiting for equality”: What do users have to say about sexual reproductive health of persons with disabilities in online news comments. Frontiers in Communication, 6, 1-13 doi: 10.3389/fcomm.2021.667627
• Mason, A., Flores, L., Liu, P., Tims, K., Spencer, E., & Gire, T. G. (2019). Disaster communication: An analysis of the digital communication efforts used by the medical tourism industry in the 2017 Caribbean hurricane season. Journal of Hospitality and Tourism Insights, 2(3), 241-259. https://doi.org/10.1108/JHTI-03-2018-0021