Graduate Certificate in Sports Management

• Explore the business of sports. Gain a deeper understanding of how marketing, strategy, governance, and organizational decisions shape the sports industry.
• Develop sports marketing knowledge. Explore strategic approaches to promoting sports organizations, programs, and experiences.
• Understand today's sports landscape. Examine the social issues and evolving challenges influencing athletes, organizations, and the broader sports industry.
• Build knowledge of sports law and governance. Study the legal, regulatory, and compliance considerations affecting sports organizations.
• Learn from anywhere. Complete graduate-level coursework through flexible, asynchronous online classes.

What You'll Study

The Graduate Certificate in Sports Management consists of three graduate-level courses totaling 9 credit hours.

• MSM 547 – Social Issues in Sports (3 credits): Examine social issues affecting sports organizations, athletes, and the broader sports environment.
• MSM 548 – Strategic Sports Marketing (3 credits): Explore marketing strategies and decision-making within the sports industry.
• MSM 549 – Sports Law, Governance & Compliance (3 credits): Study legal considerations, governance structures, and compliance issues relevant to sports organizations.

This certificate may be particularly valuable for:

• Current or former student-athletes interested in professional opportunities in sports.
• Coaches and athletic professionals seeking additional business knowledge.
• Individuals interested in sports marketing, athletic administration, or organizational operations.
• Professionals seeking to transition into the sports industry.
• Individuals interested in the management and governance of sports organizations.

Learn in a City Connected to Sports

Marian University is located in Indianapolis, a city with a significant presence in collegiate, professional, and amateur athletics.

Home to organizations and events associated with the NCAA, professional sports, and major motorsports competitions, Indianapolis provides a relevant setting for a university offering graduate education focused on the business of sports.

Marian University's fully online format allows students to pursue this specialized education regardless of where they live.

A Flexible Pathway to Graduate Education

The Graduate Certificate in Sports Management is offered as a standalone credential for individuals seeking specialized graduate-level education without committing immediately to a full master's degree.

The certificate's courses also align with the Sports Management specialization within Marian University's M.S. in Strategic Management, creating a potential pathway for students interested in continuing their education.