Marian University Places Fourth National Student Advertising Competition

by Katie Staples | Apr 26, 2016

Five Marian University upperclassmen traveled to South Bend, Indiana, for the District Six National Student Advertising Competition (NSAC), hosted by the American Advertising Federation (AAF) on April 14-15. A panel of judges ranked 20 university-level AAF chapter teams charged with developing an integrated marketing campaign for the annual corporate sponsor. Marian University placed fourth in District Six, a “mega district” within the AAF.


“This year the sponsor company was Snapple,” said Luke Briggs, the team’s planning and strategic lead. “They were looking to grow brand relevance and purchase frequency across the country.”

Under the guidance of faculty advisor Lori Rumreich, Briggs, alongside fellow classmates Emily Doll (creative lead), Patrick Sanders, Luz Flores, and Alex Boaz created a 26-page campaign plan book and 20-minute live pitch.

“The students found that Snapple was no longer seen as a fun brand by the target market,” said Rumreich. “They created a $50 million social-media-driven campaign with the tagline #liveoffbeat to rejuvenate the quirky Snapple image and increase buying consideration for the Snapple brand. Students created a TV commercial, online videos, a series of print ads, and other creative executions and marketing tactics to bring the campaign alive.”

Here's a look at the commercial they created: 

“As one of the class leads this semester, I know how much effort it took to brainstorm and come up with our final campaign idea,” said Doll. “Having the opportunity to showcase and present our team’s work in front of a panel of judges – one even being an exec from Snapple, our client – and other large state schools and universities is an amazing opportunity!”

Marian University has a history of performing well at the NSAC competition. In seven years of competing, the university has placed in the top five all seven years.

Dr. Russ Kershaw, dean of the Byrum School of Business had high praise for this year’s competitors. “Once again, our students’ performance in this competition provides evidence that our unique, hands-on approach to preparing students for the dynamic world of business is working. The experiences that we are providing students in our program are developing their communication, teamwork, and problem solving skills and preparing them to tackle the tough, messy problems and opportunities they will face after they graduate.”


News Media Contact

Mark Apple
Vice President of Marketing Communications
(317) 955-6775

Meeting people through student government
Getting involved in student government helped Oluwabanwo Adeniyi '21 feel like she’s part of the campus community.
Watch Bami's story
Building relationships with faculty and coaches
After he explored his college options, Conor Smith '20 decided to choose Marian because of his interest in athletics and exercise science.
Read Conor's story
Following her dream to be a dentist
After graduating cum laude with Marian's Class of 2017, Chrislyn (Church) Fite is well on her way.
Read Chrislyn's story

© 2017 Marian University
Notice of Nondiscrimination
Marian University does not discriminate on the basis of race, ethnicity, color, sex, gender, gender identity, sexual orientation, religion, creed, national origin, age or disabilities in the selection of administrative personnel, faculty and staff, and students.
*Placement rates are gathered from data collected from graduates within six months of graduation.