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What is a “Brand”?

An organization's brand is a unique collection of words, images, ideas, people, promises, and emotions that arise when one thinks about that organization. It grows and develops over time, being shaped by what the public sees, hears, reads, and understands about that organization.

The American Marketing Association defines a brand as a "name, term, design, symbol, or other feature that identifies one seller’s goods or services as distinct from those of other sellers."

Official Marian Pictures

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Guidelines & Policies

Marian uses both editorial standards and visual identity standards to protect and strengthen our brand.

The standards include written policies on everything from T-shirts, apparel, and promotional items to official university logos, wordmarks, colors, fonts, and more.

Editorial Style Guide

The guide includes topics like grammar, spelling, capitalization, abbreviations, and conventions that should be followed for a written copy.

Marian University Editorial Style Guide

Brand and Visual Identity Guidelines

This guide includes the usage of the university’s logo, seal, and visual marks like athletic logos as well as official colors and fonts for use on apparel and promotional items.

Marian University Visual Identity Guidelines

MUAC Chargers Visual Identity Guide

This guide includes the usage of Marian University’s Ancilla College Chargers log and athletic marks.

Apparel and Promotional Item Policy

Looking to purchase customizable apparel or merchandise for your department? Visit and click on Staff/Dept Orders. Note, you must be inside the Marian University firewall (i.e., on campus) to make your purchase.

Marian University Apparel and Promotional Item Policy and Request Form (login required)

Marketing Materials


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Name Badges

Marian University name badges are an important part of your role in representing our brand. For your convenience, you may access our automated ordering system at any time. New hire? Promoted? Time for replacements?



Marian University At A Glance

Marian University At A Glance

MU-COM DO Fact Sheet

MU-COM DO Fact Sheet

(4) PowerPoint Templates

MarCom 101 Training Resources

MarCom 101: Video


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© 2021 Marian University
Notice of Nondiscrimination
Marian University does not discriminate on the basis of race, ethnicity, color, sex, gender, gender identity, sexual orientation, religion, creed, national origin, age or disabilities in the selection of administrative personnel, faculty and staff, and students.
*Placement rates are gathered from data collected from graduates within six months of graduation.

Students may make a complaint to the Indiana Commission of Higher Education.

Marian University is sponsored by the Sisters of St. Francis, Oldenburg, Indiana.

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