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What is a “Brand”?

An organization's brand is a unique collection of words, images, ideas, people, promises, and emotions that arise when one thinks about that organization. It grows and develops over time, being shaped by what the public sees, hears, reads, and understands about that organization.

The American Marketing Association defines a brand as a "name, term, design, symbol, or other feature that identifies one seller’s goods or services as distinct from those of other sellers."

Our Brand

Marian uses both editorial standards and visual identity standards to protect and strengthen our brand.

The standards include written policies on everything from T-shirts, apparel, and promotional items to official university logos, wordmarks, colors, fonts, and more.

Editorial style guide
The guide includes topics like grammar, spelling, capitalization, abbreviations, and conventions that should be followed for a written copy.

Brand and visual identity guidelines
This guide includes the usage of the university’s logo, seal, and visual marks like athletic logos as well as official colors and fonts for use on apparel and promotional items.

Marketing collateral
On the portal, you will find more marketing pieces such as a PowerPoint slide template and  letterhead

Please familiarize yourself with these guidelines. If you have questions, contact:

Toni Polizzi
Director of Creative Services
(317) 345-8903 

Brand Yourself

Marian University business cards and name badges are an important part of your role in representing our brand. For your convenience, you may access our automated ordering system at any time. New hire? Promoted? Time for replacements? Use the links below to get started.

Sponsorship request form
Let us know about a sponsorship opportunity that helps showcase the Marian brand. MarCom can help evaluate, support, and activate the sponsorship. Complete the Sponsorship Request Form.

Customizable apparel or departmental merchandise
Looking to purchase customizable apparel or merchandise for your department? Visit and click on Staff/Dept Orders. Note, you must be inside the Marian University firewall (i.e., on campus) to make your purchase.

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© 2021 Marian University
Notice of Nondiscrimination
Marian University does not discriminate on the basis of race, ethnicity, color, sex, gender, gender identity, sexual orientation, religion, creed, national origin, age or disabilities in the selection of administrative personnel, faculty and staff, and students.
*Placement rates are gathered from data collected from graduates within six months of graduation.

Students may make a complaint to the Indiana Commission of Higher Education.

Marian University is sponsored by the Sisters of St. Francis, Oldenburg, Indiana.

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