Public Relations Concentration
- "In the digital era, it's no longer all about your product or service. It's the content you create about it (and around it) that gets you found and noticed."
Iliyana Stareva, global partner program manager at HubSpot and author of Inbound PR.
Common specialties:
- Media relations
- Community relations
- Corporate affairs
- Government relations
- Public information
- Crisis communications
- Social media management
- Employee relations
- Integrated marketing communications
What will you study?
Take four courses such as:
- COM 239: Professional Writing
- COM 245: Fact Finding and Checking
- COM 365: Strategic Communication
- COM 330: Speech Writing
- MKT 301 New Media Marketing
- COM 445: National Advertising Competition
What are your career paths?
- Publicist
- PR manager
- Media relations director
- Social media coordinator
- Content manager
- Public information officer
- Corporate spokesperson
- Account executive at a PR firm
According to the Bureau of Labor Statistics (bls.gov), the demand for public relation specialists is expected to grow by nine percent through 2026. The average salary for PR specialists in 2017 was $59,300.
In contrast, employment of experienced public relations managers is projected to grow by ten percent from 2016-26, which is faster than average. The BLS reports average pay for experienced PR managers in 2017 was $111,280 per year.
