Digital Media Concentration

Do you like being constantly connected and aware of what’s happening in the world? If you have natural curiosity, follow current events and communication trends, and have the ability to easily learn new digital tools and technologies, talk to us about a digital media concentration.

Prepare for great communication jobs requiring knowledge and skill in utilizing digital media. Explore new and emerging trends, analyze what you discover, and gain hands-on experience in using digital media to produce timely, meaningful, and distinctive messages that stand out from the crowd.

Why choose a digital media concentration at Marian?

According to the Bureau of Labor Statistics (BLS), the occupational outlook is expected to rise for communicators who are adept in digital technologies.

  • In a February 2019 article published by The New York Times, Axios CEO and co-founder Jim VandeHei is quoted as saying, “The audience for high-quality content is huge and voracious and growing.”
  • In the same article, Daniel Newman, CEO of Broadsuite Media Group and principal analyst at Futurum Research notes that consumers expect a “constant multi-platform experience to feel engaged and satisfied.”
  • Data analysts from Deloitte Insights report in their 2019 Digital Media Trends Survey that “Consumers have more digital media options than ever… . [b]ut many are becoming frustrated by the complexity and effort piecing together their…experience requires.” 

Clearly, delivering the right message to the right audience on the right platform at the right time is the key for success in a 24/7 media environment. To accomplish that, digital media specialists rely on strong communication skills and their digital toolkits to create and publish relevant content.

  • Depending on the size of the organization, most digital media specialists work as part of a creative team whose members have diverse communication, technical, artistic, analytical, and project management skills.
  • If you work in digital media, expect lots of variety in your daily work. From managing web sites and social media channels to coordinating video and photo shoots, writing blog posts, creating graphics, and launching email marketing campaigns, expect a fun, fast-paced, and creative career.

    As a digital media student at Marian, you will complete general education, required, and elective courses that provide high-impact, hands-on learning experiences.

  • Through project-based learning, internships, research, and community engagement, you’ll analyze and create a range of digital communications.

  • Work with your faculty advisor and develop a personal plan of study that fits your unique interests and career goals.

  • Gain leadership skills and experience. Build hands-on skill by joining MU Knightwatch, Marian’s digital media hub by students for students featuring news, information, opinions, art, humor, and more. Take advantage of our Speaking Studio, where we’ll help you polish your public speaking and presentation skills. Join the speech and debate team or dozens of other student clubs, like the Student Government Association.

  • Take advantage of excellent internship and employment opportunities, thanks to our convenient location near downtown Indianapolis.

You’ll build relationships that last a lifetime on our warm, welcoming campus where professors and peers know your name and say hello when you cross paths. You’ll also find faculty and staff mentors, meet alumni and local business leaders, and build a professional network and contacts.

What will you study?

Marian University’s 12-credit concentration in digital media is only available for communication majors who are completing our 128-credit B.A. in communication degree.

To earn the digital media concentration, you will complete these courses:

  • COM 324: Digital Storytelling
  • COM 367: Writing for New Media
  • BUS 217: New Media Marketing
  • COM 275: Introduction to Film Production
  • ART 429: Design for Digital Media

All communication majors are required to complete at least one internship and participate in at least one community engagement course project.

What are your career paths?

As a communication graduate with a concentration in digital media, you’ll be well-prepared to pursue a range of entry-level careers.

According to the Bureau of Labor Statistics (BLS), a social media specialist is one of the career paths you could pursue with this concentration. Currently, the BLS counts and categorizes social media specialists and content managers with the occupations below marked with asterisks (**).

OccupationGrowth through 2026 2017 median pay 
Sales manager Seven percent $121.060 
Multimedia artist and animator Eight percent $70,530 
Writer Eight percent $61,820 
Public relations specialist** Nine percent $59,300 
Public relations manager** 10 percent $111,280 
Advertising, promotion, or marketing manager** 10 percent$129,380 
Showrunner, producer, or director 12 percent $71,620 
Film and video editors and camera operators 13 percent $58,210 
Web developer 15 percent $67,990 

** These occupations include roles such as social media coordinators, managers, and strategists. They also include roles like content manager and content strategist.

If you’re planning to enter graduate school after completing your undergraduate degree, we can also prepare you to score well on standardized exams like the GRE, LSAT, or GMAT which may be required  for admission to the program(s) of your choice.

For admission information

Office of Undergraduate Admission
(317) 955-6300 or (800) 772-7264

For program specifics

Rev. George LaMaster, Ph.D.
Chair, Department of Communication
(317) 955-6215

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