Momentum, AAF Student Chapter
The Marian University Student Chapter of the American Advertising Federation (AAF)
MOMENTUM, our student-led advertising group, is part of our business club. Students with a specific interest in marketing and advertising work together on marketing projects. All students are welcome to join this group. AAF membership dues are $55 per year per student. Students who join have access to many resources, including several scholarship opportunities. Student members may also be eligible for membership in the Alpha Delta Sigma Honor Society. Contact Lori Rumreich, faculty advisor, for more information.
Our major activity for this year is the AAF’s National Student Advertising Competition, held in April. Student-managed teams are formed in January in conjunction with course BUS445. Contact professor Lori Rumreich for more information.
Marian University’s team entered the competition for the first time in 2010, placing fourth in District 6 among twenty-five teams from Indiana, Illinois and Michigan. Team Momentum has placed in the top five each year from 2010-2016, bringing home the first place trophy and national semi-finalist title in 2014 with their integrated marketing communications campaign for Mary Kay.