Emma Hendrix, a senior Marketing major at Marian University, is gaining recognition for her insight into emerging digital marketing strategies. Emma was recently featured in the 2026 Trends Report for her work highlighting Generative Engine Optimization (GEO), a growing approach that focuses on improving brand visibility within AI-generated search results.
In her spotlight, Emma noted that organizations leveraging GEO-driven optimization have seen up to a 40% increase in source visibility, underscoring the powerful impact of AI on modern marketing. Her feature reflects both her academic excellence and her forward-thinking approach to the evolving digital landscape.
Emma’s recognition shows the innovative work Marian University students are doing and the strong foundation the university provides in preparing students for the future of marketing.