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Marian University Cycling Announces Team Helmet Initiative through The Bike Line, Smith

by Michael Kubancsek | Aug 17, 2015
PR team photo1The Marian University Cycling Team is proud to announce their next step to becoming a leader in safety in collegiate cycling, with a new full-team helmet initiative launching this fall.

With cycling growing faster and more competitive, the 30-time National Championship program is taking steps to reduce the chance of head injuries and long-term effects of concussions by investing in safer helmet technologies. After extensive industry research and consultation, the Knights have partnered with Smith and The Bike Line, a Carmel-based bike shop, to put the Smith Overtake MIPS® and Maze helmets on all riders’ heads beginning this fall.

“Many teams are looking to make ‘marginal gains’ for their equipment to become more competitive, we are also looking at ways to minimize risk and keep our student-athletes safe,” said Head Coach Dean Peterson. “We are glad to be leading the culture towards safer cycling, thanks in part to our continued partnership with St. Vincent Sports Performance.

A crucial element of the team’s helmet initiative is the MIPS®  (multi-directional impact protection system) technology, a system used to reduce the rotational force to the brain in case of oblique impacts. In a helmet equipped with MIPS® technology, such as the team’s new Smith Overtake, a low friction layer separates the shell and the inside of the helmet. This layer dramatically reduces rotational forces transmitted to the brain under angled impacts, which significantly improves head protection in the event of a crash. Combined with the Overtake’s AEROCORE™ construction featuring Koroyd®, the helmets protecting the Knights' heads will be a significant step towards reducing the effects of accidents and the long-term effects of head injuries.

“We are expanding the traditional view of the team uniform to include a vital piece of every cyclist’s equipment, the helmet. Thanks to help from The Bike Line and other partners, we are able to make the helmet an integrated piece of our team kit and hope to set the example for other teams to do the same,” said Peterson.

Beginning this fall with the track, mountain bike (MTB), and cyclocross seasons, all Marian University's endurance cyclists will be in the Smith Overtake MIPS® helmet for training and racing. BMX and gravity MTB riders will train in the Smith Maze helmet. The Knights return to school this fall to launch their studies and begin defense of their three-straight Division 1 Team Omnium title. The team is the defending team National Champions in the track, cyclocross, BMX, and road disciplines.

 

News Media Contact

Mark Apple
Vice President of Marketing Communications
(317) 955-6775
mapple@marian.edu

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