Marian University Students Take First in National Student Advertising Competition
by Katie Bradley | Apr 16, 2014
The Clark H. Byrum School of Business’ National Student Advertising Competition (NSAC) team, Momentum, won first place at this year’s American Advertising Federation’s District Competition on Friday, April 4 at the Century Center in South Bend, Indiana, beating out Columbia College, Butler University, and Michigan State University. Other competitors in District 6 included University of Notre Dame, Ball State University, and University of Illinois.
The competition provides student teams with an actual client and the challenge to develop an integrated marketing communications campaign to meet specific objectives outlined by that client. This year’s client, Mary Kay, provided the teams with the challenge to create a $10 million, one-year campaign to launch in February 2015.