The Marketing program is designed for students seeking an in-depth knowledge of the concepts, tools, and practice of modern marketing in preparation for a career in the field of marketing.
The courses deal with behavioral concepts and quantitative methods in marketing, providing opportunities to apply knowledge in a wide range of profit and nonprofit situations in the ever-changing business environment.
Curriculum
The curriculum for the marketing major is strong, building upon theory and practice, as well as our liberal arts foundation. In addition to a B.S. in Marketing, we offer a variety of options for those wishing to take additional courses leading to a specialization in a specific marketing area of interest. We can work with you to develop a degree program combining the marketing major with a minor or a dual major, depending on the student’s area of interest. Some examples are shown below. Whether choosing a dual major, a minor, or a general marketing major, our students graduate with the knowledge and skills they need to succeed.
|
B.S. Marketing, with Specialization |
Degree Options |
|
International Marketing |
Global Studies minor |
|
Advertising/Consumer Packaging |
Graphic Design Minor or Dual major |
|
Marketing Entrepreneurship |
Business Creation and Development Concentration |
|
Market Research/Strategy/Business Analysis |
Economics, Finance, Math, Psychology minor or Dual major |
|
Sports Marketing |
Sport Management Dual major |
|
Consumer Behavior/Retail |
Psychology minor |
|
Public Relations/Corporate Communications |
Communications minor |
|
Pharmaceutical Sales/Life Sciences/Healthcare marketing |
Variety of options within the Chemistry and Biology curriculums |
|
E-marketing/Website design/Marketing Technology |
Business Technology minor |
Requirements
40 hours in marketing and business, one international course, and 12 hours in upper-division marketing electives.